With the coming of digital transformation and IoT, businesses have begun a race to obtain more data from their customers and business processes. This may seem like amazing news until you realize that out of the 7.5 septillion bytes of data produced each day, most of it provides little or no value to generate actionable intelligence that can influence or alter a company's bottom line. This means that carefully selecting and curating data is just as important as building the infrastructure needed to obtain it.