---
title: Tips to avoid drowning in data
description: "Out of the 7.5 septillion bytes of #data that humans produce each day, how much of it actually leads to actionable business outcomes? Read this article to gain insights into how to avoid unnecessary data collection and how you can improve your focus when it comes to selecting business-critical information. Then follow Integratz to learn how you can optimize your business with #Microsoft."
image: https://www.integratz.com/hubfs/126819_2019_12_featureData_ORG%281%29.jpg
---

 Blog / Digital Transformation

# Tips to avoid drowning in data

With the coming of digital transformation and IoT, businesses have begun a race to obtain more data from their customers and business processes. This may seem like amazing news until you realize that out of the 7.5 septillion bytes of data produced each day, most of it provides little or no value to generate actionable intelligence that can influence or alter a company's bottom line. This means that carefully selecting and curating data is just as important as building the infrastructure needed to obtain it.

[Read more here...](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Tips-to-Avoid-Drowning-in-Data-135425.aspx)

**Integrātz** is Dallas-based high-performance IT consulting and automation company specializing in AI-powered automation, systems integration, and data orchestration. Established in 2017, the company helps enterprises unlock agility, efficiency, and competitive advantage without costly system overhauls.

With global delivery capabilities and a nearshore hub in Viña del Mar, Chile, Integrātz partners with organizations at every stage of digital maturity to drive meaningful, measurable transformation.

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