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Why Your Elevator Pitch Isn't Working

The easy part is remembering what an elevator pitch is: a short, catchy way to describe your business when you don't have time to elaborate details (as in an elevator ride). The difficult part is knowing how to deliver one. This article highlights a few aspects that can go wrong with your elevator pitch, along with solutions to make sure that in your short window of time, you're communicating an intentional message. For example, author Anna Johansson writes that too often the "bottom line" of a pitch isn't apparent, and though it will vary depending on your audience, it should also be clear what it is: "For investors, it's either profitability or longevity. For clients, it's often a proposed solution to a real problem." As Johansson states, you must know who you're talking with—and adjust your pitch accordingly. Easy to understand, harder to do. She provides good tips on how to create, polish, and tweak a distinctive elevator pitch

Integrātz is Dallas-based high-performance IT consulting and automation company specializing in AI-powered automation, systems integration, and data orchestration. Established in 2017, the company helps enterprises unlock agility, efficiency, and competitive advantage without costly system overhauls.

With global delivery capabilities and a nearshore hub in Viña del Mar, Chile, Integrātz partners with organizations at every stage of digital maturity to drive meaningful, measurable transformation.