---
title: TruGreen's new take on technology—a catalyst for greener lawns and happier customers 
description: Recently TruGreen, America's largest lawn care company, embarked on an all-up digital transformation—driving towards a culture of continuous innovation for its customers and associates. In this video, company CIO Ayman Taha talks about teaming up with Microsoft to develop a new AI-enabled virtual agent bot and augment its customer self-service mobile app with AI driven image recognition. 
image: https://www.integratz.com/hubfs/MSDynPwrApps-ent-II-AlwaysOn-C1Wk7-Video.png
---

 Blog

# TruGreen's new take on technology—a catalyst for greener lawns and happier customers 

 Recently TruGreen, America's largest lawn care company, embarked on an all-up digital transformation—driving towards a culture of continuous innovation for its customers and associates. In this video, company CIO Ayman Taha talks about teaming up with Microsoft to develop a new AI-enabled virtual agent bot and augment its customer self-service mobile app with AI driven image recognition. 

**Integrātz** is Dallas-based high-performance IT consulting and automation company specializing in AI-powered automation, systems integration, and data orchestration. Established in 2017, the company helps enterprises unlock agility, efficiency, and competitive advantage without costly system overhauls.

With global delivery capabilities and a nearshore hub in Viña del Mar, Chile, Integrātz partners with organizations at every stage of digital maturity to drive meaningful, measurable transformation.

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