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Kroger​: Digital shelves entice customers

Some would argue that grocery shopping, price tags, and offers go hand in hand. However, traditional paper coupons and price tags are extremely inefficient. First and foremost, they're the opposite of environmentally friendly and most of them end up as unrecycled waste. Then there's the issue of production costs, which not only include the production of thousands of assets, but also the logistics of their storage and distribution. Lastly, there's the manual effort involved in changing, including, or updating hundreds of price tags across retail stores.

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Published by Integratz